TARGET & UNIVERSAL BACKSTAGE WITH THE BELLAS

Universal Studios wanted to create buzz around the Pitch Perfect sequel to hype the movie's release and last through the DVD sale - specifically at Target stores. 

We delivered a hub website with games, trivia and more. We updated content throughout the year and captured the fun, flirty tone of the movie in our copy and design. I helped concept the pages for the site and wrote all copy, including trivia, personality quiz and instructions.