COVERGIRL & WALGREENS HUNGER GAMES

Like just about everyone else in the world, Walgreens was looking to capitalize on the widespread excitement surrounding the release of the Hunger Games movie series. They came to our team looking for a way to connect CoverGirl's otherworldly makeup looks to clients' neighborhood Walgreens.

This was one of the first projects I saw from start to finish, pitching the personality quiz concept and writing the copy from prelaunch to results emails.