BELK SANTA BABY

Belk is a department store that caters to the modern southern woman. Think classic style with a youthful flair. Christmas is BIG for Belk and their customers, and they wanted to put their own twist on a classic holiday staple. 

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Santa Baby was the vision and we brought it to life with a hub-style engagement site that allowed users to make and send ecards, win prizes and more. I worked with Belk a lot to develop their signature cheeky-but-informative voice and we struck a perfect balance of holiday puns and navigational instruction.