2019 ALL COMPANIES MEETING

All Companies Meeting is the annual gathering of over 17,000 team members from across the Rock Family of Companies.  

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As the lead writer for the event, I was tasked with ensuring messaging was aligned across all pieces. The theme of the event was "All In" and the primary messaging was based around the FOC's "Culture of Excellence" and the four pillars of Innovation, Character, Environment and Talent. 

Below is the opening video that kicked off the event, as well a couple of our commercial breaks (each based on one of the pillars of excellence). We went with a gritty, analog feel, complete with mini commercials that riffed off Quicken's famous ISMs.