CALLI TOMAN
Creative Services | Copywriting
MY WORK
Who doesn't love a good story? A captive audience. A steady build. An impactful ending.
Storytelling is the oldest and purest form of human connection. It's also my favorite.
I'm a copywriter by trade, and have experience with concepting, branding, pitching, production, promotions and loyalty, mentoring and more. I see marketing as simply another means to connect people, and the foundation of those connections is thoughtful, genuine copy.
PROFESSIONAL HISTORY
ROCKET CENTRAL | LEAD COPYWRITER
May 2018 - present
Concept, pitch and produce multi-channel creative for the Rocket Mortgage (formerly Quicken Loans) brand.
Apply brand messaging across TV, social, video, digital and print.
Work with senior leaders to develop and evolve brand voice.
Oversee video and digital production to ensure proper representation of campaign messaging.
Contribute to pre- and post-production development including casting, editing, VO records, music selection and presenting in-process and finished work.
Mentor junior, mid-level and intern writers on message application, concepting, pitching and presenting work.
Previously lead copywriter for Internal Brand team.
PROGRESS MICHIGAN | DIGITAL MEDIA STRATEGIST
Aug. 2017 - Feb. 2018
Led Progress Michigan's online advocacy, outreach and digital fundraising strategy.
Managed PM's digital platforms and increased follower/subscriber count on Facebook, Twitter, Instagram and email.
Wrote and edited organizational emails, petitions, surveys and blogs.
Trained partners on social media basics and digital strategy.
Monitored digital media analytics and produced reports with key findings.
HELLOWORLD | COPYWRITER
Nov. 2012 - Aug. 2017
Creative lead for Coca-Cola account, helping to develop the website and style guide for Coke's new rewards platform.
Contributed to strategic and creative projects, resulting in award-winning engagement campaigns for Fortune 500 companies.
Drove customer engagement and loyalty through targeted mobile, email and social marketing campaigns.
Wrote and edited web pages, loyalty programs, sweepstakes, emails and social posts.
Helped clients unfamiliar with the digital landscape navigate which platforms work best to achieve their goals.
Y&. LOVE MAGAZINE | FOUNDER, EDITOR
Jan. 2012 - Dec. 2014
Conceptualized and executed an online magazine about Wyandotte, MI.
Report, wrote and edited all stories, also handled all photography and website maintenance.
Implemented social media campaigns resulting in over 1,500 page views on launch day.
LET'S COLLABORATE
Looking for a freelance writer? How about a creative strategy or branding consultant for your start up? Use the form below to send a short description of your project and I'll be in touch.
